C-3PO's

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This article is non-canon within the Star Wars Legends continuity.

This article covers a Star Wars Legends subject that was published under the Infinities label or that Lucasfilm otherwise declared non-canon within the Legends continuity.

C-3PO's was a brown, rectangular cereal featuring the likeness of the protocol droid C-3PO on the packaging box.[2] It was named by the droid himself.[3]

History

In 15 BBY,[1] the Sith Lord Darth Vader used the Force to levitate and serve his son, Luke Skywalker, a bowl of the cereal after Skywalker expressed a dislike to the scrambled eggs with bacon Vader had prepared. The two Humans had the meal in Skywalker's home in the Lars homestead[2] on the planet Tatooine.[4]

C-3PO and R2-D2 sometimes traveled with boxes of the cereal. Once while under heavy fire on a desert plain, the droids fled into a cave where they shared the cereal with a friendly alien.[3] The droids were later lost in a rocky region and encountered a rock-like alien who fired a blaster at the droids. The alien then asked for food in a language the protocol droid understood. Threepio gave the alien a bowl of C-3PO's cereal, which the alien liked and then demanded more of. Several others of his species then approached the droids looking for cereal as well, alarming C-3PO.[5]

Behind the scenes

A box of Kellogg's C-3PO's

A box of Kellogg's C-3PO's

C-3PO's appeared in the 2013 children's book Darth Vader and Son, published by Chronicle Books. The book was both written and illustrated by Jeffrey Brown.[2] The cereal is an in-universe version of a real-world cereal that Kellogg's produced in the 1984 alongside a series of live action commercials.[3]

Kellogg's C-3PO's

"A new force at breakfast."
―C-3PO's commercial[3]

Kellogg's released C-3PO's, a "crunchy honey-sweetened oat, wheat & corn" breakfast cereal, in 1984. The "double-O" shaped cereal was sold in a box with C-3PO on the front. Several of the box backs had cut-out character masks, including C-3PO, Luke Skywalker, Darth Vader, Chewbacca, Yoda, and a stormtrooper. Another box included Rebel Rocket toys inside, and another included two sticker/trading cards from a ten-card set.[6]

The cereal was advertised with various commercials featuring C-3PO (played by Anthony Daniels) and R2-D2 getting into trouble while traveling with boxes of the cereal.[3][5]

Anthony Daniels was reportedly not a fan of the cereal and did not enjoy participating in marketing campaigns, jocularly referring to the cereal as "C3P8's". In response, Lucasfilm made Daniels eat an entire box as punishment, which was especially humiliating for Daniels as he considered the cereal to be inedible.[7]

Appearances

Sources

Notes and references

  1. ↑ 1.0 1.1 Darth Vader and Son notes Luke Skywalker's age as four years old. The New Essential Chronology places Luke's birth as 19 BBY, thus placing the events of Darth Vader and Son in 15 BBY.
  2. ↑ 2.0 2.1 2.2 2.3 2.4 2.5 2.6 Darth Vader and Son
  3. ↑ 3.0 3.1 3.2 3.3 3.4 Kellogg's C-3PO's cereal commercial 1
  4. ↑ Star Wars: Episode IV A New Hope
  5. ↑ 5.0 5.1 Kellogg's C-3PO's cereal commercial 2
  6. ↑ C-3PO: Tales of the Golden Droid
  7. ↑ https://books.google.com/books/about/Mad_About_Star_Wars.html?id=mS-OOULG_IcC

External links