The 2013 bracket, with Yoda as the champion
This Is Madness was an annual StarWars.com character popularity tournament. Started in 2013, it was held every March and is similar to the real-world NCAA March Madness.
Composition
A total of thirty-two characters from the original trilogy, the prequel trilogy, Star Wars: The Clone Wars, Star Wars: The Force Awakens and Star Wars Rebels are selected as candidates for the bracket, with each character falling into one of two categories: the Light Side and the Dark Side. From 2013 to 2016, a total of fifty-six different characters have competed in various years. Online voting is held on StarWars.com until a Light Side and a Dark Side champion is selected, following which the final championship is conducted.
Predict the Madness
In conjunction with StarWars.com's This Is Madness, Wookieepedia has a contest titled "Predict the Madness," in which Wookieepedia users submit their predictions for each match-up of This Is Madness. Prizes are awarded based on accuracy, and there are varying levels of prizes. In the past the prizes have been collectible action figures, wireless headphones, and other Star Wars merchandise.
Winners
- 2013: Jedi Master Yoda
- 2014: Jedi Master Obi-Wan Kenobi
- 2015: Sith Lord Darth Vader
- 2016: Jedi Master Luke Skywalker
Sources
Yoda Kicks Off Star Wars Tournament with ESPN Interview on the official Star Wars YouTube channel (backup link)
Return of the Jedi: Luke Skywalker Wins This Is Madness: The Star Wars Character Tournament 2016! on StarWars.com (backup link)