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- "Artificial intelligence worth shaving your head for. BioTech's Cyborg Construct Aj^6 is the best cyborg unit ever designed. It's that simple. Consumers and cyborg engineers continue to rate the Aj^6 as the best ever made. With the proliferation of new cyborg companies, with unproven theories and untested technology, we have to ask: Why take chances with your mind? Trust the company you know."
- ―Eleven Star Marketing's advertisement for Biotech's Borg Construct Aj^6 product line
Eleven Star Marketing was an advertising, marketing, and sales company active during the reign of the Galactic Empire. In this time, the company was a contributing sponsor to the Corporate Sector Authority (CSA), which meant that they had invested in the CSA and received discounts on raw materials sourced within the Corporate Sector and a proportion of the sector's profits in return. They did not, however, have a voting position on the Executive Directorship Board that controlled the Corporate sector, for only selected contributing sponsors were given that privilege.[1]
By around 10 ABY,[3] Eleven Star Marketing had worked with the company BioTech Industries and created a very successful marketing campaign for Biotech's Borg Construct Aj^6 cybernetic implant. The "Artificial Intelligence Worth Shaving Your Head For" campaign[1] used emotive language to reinforce consumers' trust in the Biotech product and brand whilst sowing doubt and mistrust of competitors' products.[2]
Behind the scenes
Eleven Star Marketing was first mentioned in the Han Solo and the Corporate Sector Sourcebook, a 1993 supplement written by Michael Allen Horne for West End Games' Star Wars: The Roleplaying Game.[1] The Borg Construct Aj^6 quote attributed to the marketing firm, however, first appeared alongside a more comprehensive advertisement in a previous West End Games sourcebook, Star Wars: The Roleplaying Game, Second Edition by Bill Smith, published in 1992.[2]
Sources
Notes and references
- ↑ 1.0 1.1 1.2 1.3 1.4 Han Solo and the Corporate Sector Sourcebook
- ↑ 2.0 2.1 2.2 Star Wars: The Roleplaying Game, Second Edition
- ↑ Interviews with Leia Organa Solo in Han Solo and the Corporate Sector Sourcebook note a recent interaction between her and Salla Zend on Nar Shaddaa. That interaction occurs in Star Wars: Dark Empire, which also depicts Organa Solo subsequently and directly traveling to the planets Byss and Mon Calamari. The New Essential Chronology dates those events to 10 ABY, and as such, the interviews and information in the sourcebook presented as "current" must occur following the events on Mon Calamari and thus around that year.