We live in the streaming world.
An endless supply of content is available to us, with too many movies and shows and too many platforms to watch them on. The days of waiting for your favorite show to come on TV and only being able to watch a new movie in theaters are long gone, and video stores are history. For example, just in 2023, Star Wars had The Bad Batch season 2, The Mandalorian season 3, Visions volume 2, Young Jedi Adventures, and Ahsoka.
And this is a good thing, right?
Well, to answer that question, let me ask you this: what is the purpose of a movie, or a series, or any other piece of art? Why are we drawn to them? What makes them enjoyable? It all comes down to stories. Special effects, props, actors, sets, and all those things are good and can enhance the movie, but the story is what makes the movie something worth watching. But what happens if the company is more focused on cranking out a bunch of projects instead of actually taking the time to create stories that are worth telling? I hate to say it, but unfortunately, that’s the world we’re living in right now.
With all the recent Star Wars projects and the ones to come, it would make sense for the fans to be happy, but while there has been some good (and even some great) Star Wars content over the last few years, the truth is that the name Star Wars doesn’t have the meaning it used to have. There was a time when people would go see a movie just because it was a “Star Wars movie,” even people who weren’t major fans. When The Mandalorian came out, a ton of people watched. Of course many fans watched it, but so did a bunch of casual viewers who maybe weren't huge fans of Star Wars but were interested in it anyway because of the name. Then they kept watching when the next season came along. In contrast, hardly any Disney plus subscribers, besides the more hard core fans, watched Ahsoka. As you can see below, The Mandalorian outperformed Ahsoka significantly. Of course, viewership doesn’t necessarily represent quality, (I’m looking at you, Andor,) but it does show us that the effect of the Star Wars name is not nearly as strong as it once was. Not only does pushing out content affect the quality of each project, but it also hurts the company and messes with their reputation.
However, viewership and the reputation of a franchise are not the biggest problems. That would, again, be the story.
Think about your favorite movie. Picture it in your head. Got it? Okay, now, why is it your favorite? Is it because of how it looks, or which actors are in it? Probably not. (Although those could be contributing factors.) My guess is that you love that movie because you love the story, the characters, the world. You connect with those characters, and you care about what happens to them.
We all love Star Wars, right? Yes, there are some pretty amazing looking scenes, and the space battles–awesome! But ultimately, we love this franchise because of the story.
So of course we get mad when the story sucks!
It all comes down to quantity vs. quality. After Star Wars originally came out, the world had to wait three years for the sequel. Three years! Nowadays people can’t wait three minutes for something new. But when Episode V came out, was it worth the wait? (I wasn’t there, so I can’t speak from personal experience, but I’m pretty sure it was😉) Another three years passed before the end of the trilogy, and while there were certainly some differing opinions, the trilogy was undoubtedly a success.
On the other hand, 2023 gave four big projects, and yeah, I really enjoyed the second season of The Bad Batch and many episodes of Visions volume 2, but the bigger projects, The Mandalorian season 3 and Ahsoka, were…controversial, mediocre, disappointing? Those shows are a lot of things, but great is not one of them. If more time had been dedicated to the quality of those shows, if the scripts had been better written, and if the company had actually taken the time to make a fully completed, enjoyable and significant piece of art, then I, along with many others, probably wouldn’t be feeling this way about Star Wars and Disney Plus.
We should not be okay with just okay; good enough isn’t good enough! The fans should not have to settle for mediocre movies or shows that are written half as well as fanfiction, or that mess up our favorite childhood characters. On the contrary, we should expect great things from Star Wars because we love it and we know it has the potential to be amazing.
Imagine if we had to wait three years between each Star Wars project. What would that look like? Would the franchise be stronger or weaker? Unquestionably, Star Wars would benefit from less content; more time spent on each individual project would improve those projects as well as the franchise as a whole. We would have less content to consume, which, let’s be honest, would be hard for us consumers in this content-filled world, but it would be worth it because the content we would get would be beautiful, enjoyable, and meaningful.
Instead of pushing out show after show, movie after movie, Lucasfilm, Disney, and every other company should go back to the basics of storytelling, and have a story worth telling, then they should make that story into a movie or show. It doesn't work the other way around. Rather than making content for the sake of content, they should get back to making those unforgettable cinematic experiences, the ones that stay with you long after you’ve left the theater or turned off your TV.
These companies should not be making content; they should make cinema.
And the audience, the fans, we shouldn’t be consumers. No, we need to be viewers.
Look at these definitions and choose which you would rather be.
Consumer. a person who purchases goods and services for personal use. Or a person or thing that eats or uses something.
Viewer. a person who looks at or inspects something.
I don’t want to be someone who consumes content. I want to be the girl who views something cinematic, the one who doesn't just eat up movies or series, but looks deeper and thinks about the story. And hopefully, the people behind this franchise that we love will do the same, and they’ll make stories not to be ferociously consumed by starving consumers, but for appreciative, loving viewers who will be all the more grateful for meaningful stories that are worthy of the Star Wars name.
Thank you so much for reading! Now please let me know what you think about all this. I'd love to explore this topic further with y'all. I hope you guys are having a wonderful December!
Note: To all of you who enjoy writing, specifically those of you who are fairly new to the community, I'd like introduce you to the Essay of the Week Contest. Is there anything you want to talk about? Any Star Wars topic you feel passionate about? Want a chance for your voice to be heard? Than this is the thing for you! I encourage you to think about entering, as believe this contest is one of the best things about this community, and I'd love to see this come back from the dead. It saddens me that it has little to no activity now, so I'm going to enter this in the EotW, because...well, just because, and I hope you consider it as well.